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Partnership Analysis

Partnership Analysis examines how your company can work with any target company — surfacing sales angles, partnership opportunities, and collaboration possibilities powered by AI.

Core Feature

B2B Match is what makes Vera more than a data enrichment tool. Instead of just knowing about a company, you'll understand how to work with them.


What You Get

For every company you enrich, B2B Match produces:

FieldDescription
Match Score0-100 compatibility rating between your company and the target
Sales Angles3-5 ways to position your product to this company
Collaboration Opportunities2-4 partnership or integration possibilities
Synergy Areas3-5 complementary capabilities between both companies
Potential ValueSummary of why this match matters
Recommended ApproachSuggested outreach strategy
Pain Points Addressed3-5 of their challenges your company can solve

Match Score Ranges

ScoreRatingMeaning
80-100ExcellentStrong alignment — high-priority prospect
60-79GoodClear opportunities — worth pursuing
40-59ModerateSome alignment — review details before acting
20-39LowLimited overlap — niche opportunities only
0-19PoorUnlikely fit — focus efforts elsewhere

Setup: Your Company Profile

B2B Match compares your company against target companies. You need to set up your company profile first.

From the Dashboard

  1. Go to My Company in the sidebar
  2. Enter your company domain (e.g., yourcompany.com)
  3. Vera auto-enriches your profile — review the fields and edit as needed
  4. Save your profile
The more complete your profile, the better the match analysis

Fill in your value proposition, target customers, services offered, and industries served for the most actionable insights. These fields give the AI the context it needs to find real opportunities.

What Matters Most

These fields have the biggest impact on match quality:

  • Value Proposition — What your company offers and why it matters
  • Target Customers — Who you sell to
  • Services Offered — Your products and services
  • Industries Served — Sectors you operate in
  • Revenue Model — How you make money (SaaS, consulting, marketplace, etc.)

Using B2B Match

Dashboard

Once your company profile is set up, B2B Match runs automatically when you enrich a company:

  1. Enrich a company (single or CSV upload)
  2. Click the company name to open its detail page
  3. The Partnership Snapshot appears at the top — match score, quick stats
  4. Scroll down for the full B2B analysis with detailed sections

Manual refresh: Click "Run Analysis" on any company's detail page to regenerate the match with updated data.

Via API

B2B Match runs automatically when you call the enrichment API — no separate endpoint needed. The match data is included in the enrichment result when your team has a company profile configured.

// 1. Enrich a company (B2B match runs automatically in background)
const response = await fetch('https://api.veraenrich.com/enrich', {
method: 'POST',
headers: {
'Authorization': `Bearer ${process.env.VERA_API_KEY}`,
'Content-Type': 'application/json'
},
body: JSON.stringify({ url: 'target-company.com' })
});

const { jobId } = await response.json();

// 2. Poll for results — enrichment data + B2B match
const result = await pollForResults(jobId);

The pollForResults helper is covered in the Enrichment Guide.


How It Works

Your Company Profile    +    Target Company Data
↓ ↓
┌─────────────────────────────────────┐
│ AI Analysis Engine │
│ │
│ Compares industries, services, │
│ target customers, challenges, │
│ revenue models, and more │
└─────────────────────────────────────┘

B2B Match Results
(score, angles, opportunities)
  1. When you enrich a company, Vera first collects data from the target's website, LinkedIn, and AI inference
  2. If your company profile is configured, B2B Match runs next — comparing both profiles
  3. The AI analyzes compatibility across multiple dimensions: industry overlap, complementary services, shared customer segments, and addressable pain points
  4. Results are stored and displayed on the company detail page

Confidence Score

Each B2B match includes a confidence score (0-100) reflecting how much data the AI had to work with:

  • High confidence (80+) — Both companies have rich profiles with detailed services, customers, and industry data
  • Moderate (50-79) — Sufficient data for useful insights, but some fields were sparse
  • Low (below 50) — Limited data available — consider enriching your company profile with more detail

Best Practices

Get Better Match Results

  • Complete your profile — The #1 factor in match quality. A sparse profile produces generic results.
  • Be specific in your value proposition — "We help mid-market SaaS companies reduce churn with predictive analytics" beats "We do data analytics."
  • List your actual services — Don't just write your category. List concrete products and offerings.
  • Update periodically — As your company evolves, update your profile to keep matches relevant.

Use Match Data Effectively

  • Prioritize by score — Focus outreach on 60+ matches first
  • Lead with sales angles — Use the specific angles as conversation starters
  • Reference pain points — Opening with "I noticed your company faces [challenge]" resonates more than generic pitches
  • Combine with enrichment data — Match score + employee count + funding stage = qualified lead scoring

Plans & Availability

PlanB2B Match
FreeBasic analysis
StarterFull analysis
GrowthFull analysis
EnterpriseFull + custom analysis

B2B Match is included in every enrichment — no additional cost. View pricing.


Troubleshooting

IssueSolution
No B2B match data shownSet up your company profile at My Company in the dashboard
Low confidence scoreAdd more detail to your company profile, especially value proposition and services
Generic resultsMake your profile more specific — industry, target customers, and services matter most
Match not appearing on company pageB2B match runs in the background after enrichment. Wait 15-30 seconds and refresh.

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