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Competitor Research

Use Vera to build a complete picture of your competitive landscape — understand how competitors position themselves, who they serve, and where the gaps are.

Map Your Competitive Landscape​

Step 1: Enrich Your Competitors​

Start by enriching every competitor you know about:

  1. Go to Enrich Company on the dashboard
  2. Enter each competitor's domain one by one, or upload a CSV with all of them
Company,Domain
Competitor A,competitor-a.com
Competitor B,competitor-b.com
Competitor C,competitor-c.com

Step 2: Compare Key Fields​

Once enriched, open each company's detail page and compare:

FieldWhat It Tells You
IndustryHow they classify themselves
Value PropositionTheir core pitch — what makes them different
Target CustomersWho they sell to (overlap with your ICP?)
Services OfferedProduct breadth — where they compete and where they don't
Revenue ModelSaaS, marketplace, consulting — affects their strategy
Employee CountSize and growth stage
Funding StatusResources they have to compete
Business StageStartup, growth, scaleup, enterprise, public
ChallengesProblems they face that you might not

Step 3: Find the Gaps​

Look for patterns across your competitors:

  • Underserved segments — Industries or customer types none of your competitors target
  • Missing services — Capabilities you offer that competitors don't list
  • Positioning gaps — Value propositions no one is claiming
  • Size mismatches — Competitors too large (enterprise) or too small (startup) for your target market

Discover Competitors You Didn't Know About​

Vera's enrichment includes a competitors field generated by AI analysis. For every company you enrich, check this field — it often surfaces companies you weren't tracking.

How to use it:

  1. Enrich your own company and your top 5 known competitors
  2. Check the competitors field on each — note any names you don't recognize
  3. Enrich those newly discovered companies
  4. Repeat until you've mapped the full landscape

Track Changes Over Time​

Re-enrich competitors periodically to catch strategic shifts:

  • Quarterly: Re-enrich your top competitors to see if their positioning, services, or target customers have changed
  • When you hear news: Funding round, acquisition, pivot — re-enrich to see updated data
  • Before planning cycles: Fresh competitive data before product or go-to-market planning

Re-enriching a cached domain is free within your plan's data retention period.

Export for Presentations​

After enriching your competitors:

  1. Go to Companies page
  2. Filter or search for your competitor set
  3. Select all → Export Selected → download CSV

Use the exported data to build competitive matrices, battle cards, or board presentations.

B2B Match for Competitive Positioning​

If you've set up your company profile, Vera's B2B Match analysis on competitor companies gives you unique insight:

  • Synergy Areas — Reveals where your capabilities overlap (direct competition) vs. complement (potential partnership)
  • Sales Angles — Shows how you could position against this competitor when selling to their customers
  • Pain Points Addressed — Highlights weaknesses you can exploit in competitive deals

A high match score with a competitor means significant overlap — use the detailed analysis to sharpen your competitive positioning.

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